This article is part of the ongoing series, “Our Ship It Journal”. Written by the team directly involved, the series looks at the full, uncut journey of creating an independent game studio.
Projects don't fail because we don't care or because we don't know enough and they definitely don't fail because we're not working hard.
Projects fail because of all the things we say that slow things down, average things out or create panic.
In the early start of our journey we discovered Seth Godin's publication of ShipIt Workbook and it instantly hit a nerve.
The booklet's main purpose is to make your vision clear; to identify what you don't know and to highlight what you believe. It's a write-in-it, get-it-done, banish-fear workbook.
While we suggest to take your time and start filling it out, here are some starting questions and ideas for the devil’s advocate:
It’s too soon
It’s too late
It’s technically risky
It will offend retailers
There are significant legal issues
The plant is too backed up to produce this
It will take too much training to support
The Media won’t get it
Our industry is too regulated
The home office won’t approve
There’s no room in this year’s budget, let’s review in a few months
It might fail
Our big competitor will steal it
It’s been done before
It’s never been done before
People will laugh at us